How do I legally own my brand?
Registering a trademark for a company name is pretty straightforward. Many businesses can file an application online in less than 90 minutes, without a lawyer’s help. The simplest way to register is on the U.S. Patent and Trademark Office’s Web site, www.uspto.gov.
Do I need to trademark my business name?
Registering your business name for a trademark isn’t required in order for you to have trademark rights. However, a registered trademark can provide greater protection for your brand while helping you build your brand and drive business growth.
Should I trademark my business name or logo?
Over time, your customers associate your logo with your company, as Nike has with its swoosh and McDonald’s has with its arches. Generally speaking, you should apply for trademark registrations for your business name, logo, slogan and designs separately.
Do I need to copyright my logo?
Copyright automatically covers original content, without the need to register. However, copyright laws do not protect the name or idea associated with the content. … Even when copyright protects your logo, a trade mark registration reinforces this protection.
Can you start a business without a trademark?
There’s no legal requirement for you to register a trademark. Using a business name can give you ‘common law’ rights, even without formally registering it. … For example, if someone happens to be using your company name as their Twitter handle.
Can someone steal my business name?
Anyone can snatch up a business name and use it for their own business. … If you’ve ever wondered “How do I protect my business name from being used by someone else?” take heart. Federal, state and local laws may all offer tools you can use to protect your company name and preserve your rights as the business owner.
What happens if someone trademark your business name?
If the other business has a trademark, the current owner can infringe upon this legal protection by using the same company name. … If there is a trademark in place for his or her company and someone else created a new entity with the same name, this owner can pursue a legal claim and contact a lawyer for a legal remedy.
Can two companies have same logo?
It is really hard to believe that two companies of two different sectors can proudly flaunt almost the same logo. However there are some marked differences exist between them for example, Columbia Sportswear is featuring a basket like logo by positioning equal sign (=) squarely.
How much does it cost to trademark your business?
What Does Trademarking a Name Cost? Filing a trademark for your business name with the U.S. Patent and Trademark Office (USPTO) will cost between $225 and $600, plus legal fees. You can register with most states for $50-$150 if you don’t want protection outside your state.
Can two businesses have the same name?
Can Two Companies Have the Same Name? Yes, however, certain requirements must be met in order for it to not constitutes trademark infringement and to determine which party is the rightful owner of the name.
What makes a great business name?
A good business name should embody the feeling of your brand. It should be memorable. It should remind your employees why you’re doing what you’re doing. You could pay a naming agency thousands of dollars to find a name that’s new, on-trend, industry-relevant, memorable, and untrademarked.
What are the 4 branding strategies?
The four brand strategies are line extension, brand extension, new brand strategy, and flanker/fight brand strategy.